Social Media for Beginners in the Beauty Industry by Tia Ramey
As a business owner you have been hearing a lot of talk about social media. You probably even have a few professionals that you follow for inspiration on how to further your own skills and techniques. You see the importance of social networking in your industry but maybe you are shy about getting out there or you are not quite understanding the need for it in your business just yet. Whatever your reason might be for not jumping onto the world-wide social scene, it’s now time to leave it behind and embrace the opportunity to expose your skills on a much larger scale. With all the tutorials from non-licensed professionals that receive thousands of views on YouTube all the time, why shouldn’t you be gaining that attention? After all you are the pro, and you have the talent. Where do you begin to stand out in the vast amount of people in your industry who have already gained a loyal audience?
Create Professional Business Pages
You probably already have personal social networks and that is great. If you have a nice and supportive group of friends than it will be easy to make a post and ask them to support your businesses pages. You need business pages for a few different reasons that are very important. The most obvious reason being that you need to separate your personal life from that of your business. This needs to be two different entities because people from the outside, those you don’t know will be looking for your business and you may not want them to gain access to your photos of your family, your political views, or anything that is not relevant to your business. The second reason is that if you have a website (which you really need if you don’t) the more social networks your company is a part of the better chances that someone can find you in a direct search. This also helps with your branding elements, you need to create as many channels online to be seen as possible. For your line of business a Facebook business page, Twitter and LinkedIn are highly recommended for your company to belong to for SEM (Search Engine Marketing). Make sure that you have your logo, contact information, regular posts, and a statement that describes your business that is consistent on every one of those social networks. Once you have this set up, begin asking your clients and directing people to like, follow, or add you.
Provide Excellent Customer Service
Once you begin building your networks and your groups you have an awesome opportunity to reach out to your clientele. Social media is not just about showing off your skills, it is about establishing a relationship with the people that either already or potentially could do business with you. This is a great outlet to reach people where they are. If you have a loyal clientele this is an awesome opportunity for your Facebook group where you could post any loyal customer specials or promotions you would like to reward to them. Having them in a private group helps them to feel special, like they have a relationship with someone they will not receive if they go anywhere else. You could post openings in your schedule and create some urgency for your clients to come in. If you have any new products, tips, or advice on maintenance between visits this is where you want to place that information. You should be posting daily or a few times a week to all your social networks so you can maintain the interest of your clientele by providing excellent service to them online. For example, if you are a facialist, create a tutorial for your clients on how to keep their skin looking good after they leave the salon. This is the outside of the box thinking that women need from their spa and beauty professionals. If you have the mind to serve, than you will stand out far beyond your competitors.
Market Your Networks
One of the most common mistakes most business owners make with social media is to assume that because they are on the internet that people will just find them. You have to be assertive with recommending that your clients, friends, and family are liking, following, and sharing your information. You can always take advantage of PPC (Pay Per-Click) or other social networking advertising opportunities to grow your fan-base. In your industry, growing organically from referrals and taking advantage of your inner-circle can go a long way. In this industry, women want people they can trust. Customers absolutely love first hand connections so take advantage of those that could sing your praises. Be sure to tell your clients to like you on Facebook or follow you on Twitter. Let them know about the different outlets where they can find you to stay connected to any promotional offers, tips, beauty secrets, or tutorials. Followers don’t stick to you because you want them to, they will follow you because of what you have to offer them.
Social media in your industry is a growing source of revenue that is expanding everyday. With all the photos on Pinterest that move from board to board, you should be receiving the attention. If you are confident in your skills as a professional, then you should be broadcasting to the world how excellent you are. Social networking is about having a point-of-view, and having a trusting relationship enough with your clientele to share it. You have the talent, the skills, the education to capture viewers and grow your business and this is the most affordable, and visual tool to help you do it.
Author Tia Ramey – Ramey Marketing