Category Archives: Business Tips

Therapists – Take Care of Your Hands

We’ve Got The Whole World in Our Hands…

This is a topic that affects every single one of us as Holistic and Beauty Therapists!handshake

The Basics: It doesn’t take a rocket scientist (or me) to tell you that your hands are a vital tool for interacting with the world around you. As a guide, we all have 27 bones and 29 joints in each hand, along with at least 123 ligaments, 34 muscles, 30 arteries and 48 major nerves that branch into a more sensitive neural link between the fingertips and the brain than from the eyes. Imagine that.

But it’s not just about the power of touch here – it goes much broader. Who can tick any of the following as an important part of their business lives

• Keeping their hands clean and/or soft
• Keeping nails short or well manicured/presented
• A confident handshake to reassure a new client
• Reiki healing or energetic exchange
• Using a keyboard/tablet/mobile to book clients, send emails or social media
• The need for strong, steady and/or warm hands
• Handling jars, bottles or equipment with repeated usage (hygiene)
• Last but not least, massage or hands-on techniques?

Yes. The health and longevity of our hands is essential. So here goes with upping the self-care…

Firstly, on the outside. No one expects to see any health or well-being practitioner with dry, rough hands or broken/nibbled nails – but constant washing/sanitising, whether as a healer or hands-on therapist, along with our UK weather, stress/busy lifestyle, nutrient depletion, cleaning our therapy rooms, houses and bodies with detergent-based products will eventually take its toll.

What can we do?

Hand cream1. Keep hands exfoliated to remove dry skin – look for natural products with ground rosehip seeds and/or fruit enzymes
2. Invest in a good manicure at least every other month (yes, men too)
3. Moisturise, moisturise, moisturise, especially overnight when the skin heals – ethical products containing shea butter, olive and/or coconut oil are good ones to look out for. Include your nails as they will benefit too.
4. Try to get plenty of zinc, iron, vitamin C and B group vitamins in your diet – all proven to alleviate brittle nails and enhance skin health.
5. Get those Marigold gloves out for washing up, gardening or cleaning the car – and your fingernails weren’t designed to remove staples!

What about cold hands? Thankfully less common, but this can be an annoying companion if working in the hands-on industry! But is there any self-help available? Maybe so…

1. The most important single factor is to keep your therapy/consulting room warm enough. Even if clients are on a heated couch with fluffy towels over them, you still need to make sure the air temperature is comfortable. Your body closes off small arteries in your skin if you’re too cold.
2. If your therapy uniform is only one layer thick or synthetic fibres, get those thin cotton layers or long johns on underneath during chilly days.
3. Omega-3 is an essential fatty acid that helps blood flow (found in oily fish and green leafy veg). Ginkgo Biloba supplements also help blood flow to extremities.
4. Ditch the caffeine – it is a vaso-constrictor – and up the water and herbal teas to re-hydrate.
5. If largely sedentary, do keep active between clients – have a 2 or 3 minute walk, or go up and down the stairs a few times. You need to encourage the blood flow back into your hands by getting the heart pumping.
6. If all else fails, buy some re-usable hand warmers! A Google search will bring up many affordable choices.

Reiki Healing
Hot Tip: Reiki Healers
– using your hands as a conduit to direct Universal energy is a wonderful gift to the world – but does anyone really know what energy, electro-magnetic and/or physiological changes are left behind after a session? Keeping hydrated, grounded and hands washed is of course essential. But there’s more…

We know that one of the best ways to cleanse and re-charge the energy of a crystal is by soaking it in salt-water – so why should your hands (and body) be any different? Treat your hands like a crystal by soaking them in a bowl of warm water with dissolved sea salt, Espom salt or Himalayan rock salt. Even add a few of your favourite crystals in there. Follow by moisturising with a natural ‘salt’ range such a Dead Sea Spa. Take regular baths in salts too to keep charged up and free of negative energy.

Finally, for the hands-on and massage therapists – over-used, sore and aching hands are a hazard of our trade. Yes, there are many “hands-free” massage therapies out there and use of knuckles and elbows instead of fingers and thumbs is more and more commonplace – but there’s no getting away from it for certain moves and treatments (including facials or ironically hand massage!).Hand Massage

Talking of which, there’s nothing better than having your own hands and arms regularly massaged. This should ideally be monthly via a professional (to save your own hands!), therapy swap or alternatively the following simple moves can be performed on yourself at the end of a busy day –

1. Stretch the fingers of your left hand by holding them as one unit with your right hand and pull them gently downwards to the wrist to feel the stretch. Repeat on the other hand.
2. Putting your palms together in prayer position, push your left fingers gently backwards to feel the stretch. Repeat on the other hand.
3. Clench your fists and rotate your wrists in circles clockwise and anti-clockwise three times.
4. Massage firmly all over the palm of your hand using your opposite thumb. Repeat each palm for 1 to 2 minutes.
5. Firmly squeeze each finger and thumb in turn using your opposite hand. Repeat on each hand three times.
6. Slowly and firmly massage each knuckle and finger joint with the opposite hand.

Regularly stretching the neck, shoulders, chest and arms will also go a long way to protecting the mobility of your hands and wrists. Also factor in rest periods and vary your treatments as far as you can.

For all of us, a lovely treat just before bedtime is to rub a few drops of pre-blended (German rather than Roman) chamomile oil into each pulse point on the wrist and over the base of the thumb where we can store tension. To make your own blend, simply add about 4 drops of chamomile oil to 1 teaspoon of rapeseed oil. Chamomile has anti-inflammatory properties as well as soothing muscle pain and spasms. Its calming aroma is legendary and perfect to also help a good nights’ sleep.

Now that’s essential for any therapist.

Enjoy this topic? Want to know more about our exclusive Tibetan Hand/Arm Massage training (just £69 + VAT) – then please click here for more info. 🙂

FTW Practitioners of the Year 2015 are…

Face The World Practitioners Awards 2014/15 – Meet the Winners!

It’s an honour and great pleasure to introduce our amazing FTW Practitioners of the Year for the 2015 Season. Our winners are voted for by their clients, fans and general public from our short-list of 12 Monthly Winners. This year saw the most votes ever! Many of the ladies also received excellent PR in their local publications and Media – it’s becoming a bigger and bigger event each year! We will make it to The Ritz one day soon…

POTY_group_pic

… and here they are…

We asked each of our FTW Practitioners a set of revealing questions about what makes them tick – and advice for other ambitious therapists who want to grow their business:

Winner – Melanie Warren – Relaxology, Orpington, Kent

Tell us a little bit about you; where are you based and what do you love most about your business?

Melanie WarrenMy interest in holistic therapies began almost 20 years ago when reflexology started my recovery from a long term illness. It developed to a passion 8 years ago when I was inspired to train, firstly in reflexology, and then massage and aromatherapy. I founded Relaxology and have been working full time ever since. I care passionately about people’s well-being and feel that time is precious and if someone uses their time to come to me for a treatment, then I need to make them feel marvellous when they leave!

I had been searching for an exceptional facial and as soon as I heard about Face The World I knew it was what I was looking for. There is nothing else like it anywhere! I have been enthusiastic about it right from the start and have many clients who absolutely love it. The skin care is divine and the facial routine is a delight with the amazing music. I also do many Face The World eastern acupressure face, neck and scalp massages which are greatly enjoyed by my clients also. I always enjoy doing these treatments and love to introduce them to other therapists to enhance what they can offer to their own clients. I love working with the lovely music and the smells of the products from Face The World and never tire of the music even though I have heard it so often for years now. It’s still a pleasure and relaxes me too!

I have a purpose built treatment suite attached to our home in Orpington. My clients say they feel calm and peaceful as soon as they walk in, so I think it works! I absolutely love my work.It’s such a privilege to be able to help and treat people who are often stressed, vulnerable or feeling ill when they arrive and to see them relaxed and de-stressed, calmer, when they leave, is very rewarding.

How did you feel when you found out you were a winner?FTW POTY winner

It was so exciting to be a national finalist in the Practitioners of the Year 2015, and when I had the phone call to tell me I had won I was utterly stunned. I really never saw it coming and it is just so exciting. It means the world to me, because I have worked hard for years to build my business and reputation and now I feel recognition for it all. You don’t get an appraisal when you work for yourself, so this accolade is been a massive boost to my confidence, and the fantastic testimonials my lovely clients wrote about me really made me cry. I didn’t realise I made such a difference and I am so glad to know.

Give us an example of who a perfect client for you might be?

For me, the perfect client is someone who allows themselves the space and time to switch off and relax. It is very flattering that they feel safe enough to just be, either to rest and daydream, or go to sleep. When someone has taken time out of their busy life and is spending hard earned cash, it’s good to know I have enabled them to stop, unwind and let go.

What tip would you give others considering starting up in the holistic/beauty industry?

Aha MomentFor other practitioners thinking of starting up in the holistic industry I would say take your time and research the treatments you want to offer. Experience the treatments yourself and see how they make you feel. Be aware of the things that you didn’t like as much as those you do like. Always remember that the client is giving their own free time, as well as money, to choose to come to you, and treat them, the way you would want to be treated yourself – every time. You won’t go wrong then!

And keep having regular treatments yourself for two reasons: to de-stress and relax after all the hard work looking after others and, just as importantly, to remind yourself just how wonderful it feels to lie there and have that facial. This will mean that that you are renewed and enthused to return to your clients and make their treatments amazing.

2nd Place – Hayley Pearson, Serenity Touch, Great Moulton, Norwich, Norfolk

Tell us a little bit about you; where are you based and what do you love most about your business?

Hayley PearsonHi, I am Hayley, a Complementary Therapist based in a small village called Great Moulton in South Norfolk. I have been practising for 9 years and offer a variety of therapies that range from bodywork ones to energy based treatments. I trained in my various therapies after suffering ill health after the birth of my children.

The therapies I tried helped me out so much I decided to retrain so I would able to help other people out who may be suffering similar issues to myself. I love what I do and to be able to have someone come into my therapy room feeling stressed and in pain and then leave with a smile on their face feeling better than they did when they arrived, is a wonderful feeling and makes work not difficult to want to do!

I offer many therapies along with teaching the Face The World courses and Reiki courses. I regularly hold and host workshops that anyone can attend such as Sound Baths, numerology and tarot tasters.

Give us an example of who a perfect client for you might be?

The idea of the perfect client is someone who comes to me to try complementary therapies who hasn’t experienced any before. To be able to open their mind and body to what can be achieved through holistic therapies like the Face the World Holistic Facial or Reiki and bodywork ones like massage is a wonderful gift that I can work with and help others.

What tip would you give others considering starting up in the holistic/beauty industry?
Aha MomentThe tip I would give anyone considering starting up in this business is to follow your heart. You need to love what you do and enjoy helping others. Any therapist you meet will always wish to help you on your journey and there is no competitiveness from other practitioners as everyone needs advice and help when starting out.

 

Joint 3rd Place – Lizzie Johns, Just Bea Holistic Therapies, Kesgrave, Suffolk

Lizzie JohnsI live in Kesgrave, Suffolk and have worked as an Holistic Therapist for the last 14 years. I have just expanded and set up my own clinic. I love the FTW facial. I love everything about it, the products, the music, the routine, the mask never fails to amuse me. When I place an order I love the little hand written note that comes with it or the heart!!!

Little things please me! I was completely overwhelmed when phoned to say I was 3rd – I did have a little cry afterwards!

 

Give us an example of who a perfect client for you might be?

A perfect client for me is all of my clients. I have the best clients in the world to be honest. They love it when I train in something new!

What tip would you give others considering starting up in the holistic/beauty industry?

Aha Moment

My advice to practitioners new in the business is to persevere. Do something a little bit different. A good therapist is one that listens to their clients. Read between the lines of what they are saying. Make that time that they have with you all about them!

 

Joint 3rd Place – Jenny Diment, Pure Bliss, Maidstone, Kent

Jenny DimentI run a home based holistic & beauty therapy room in Maidstone Kent, which has grown considerably over the last several years. I love working from home as it gives me the flexibility with my family. What I love most about my business is that it continues to develop holistically to really help my clients physically, mentally & spiritually. When I found out I was a winner it made my day, month & year. I love FTW and have a real passion for it, so I was Super Proud that my passion showed to my clients who took the time to vote for me. Feel very blessed.

Give us an example of who a perfect client for you might be?

The perfect client!! hard question, as I would like to think all my clients are unique to me in many ways.  I love to treat people that are open to trying new treatments and also will come and switch off relax and be pampered without having the need to talk all the way through their treatments.  This is where FTW is great at making the client completely zone out.

What tip would you give others considering starting up in the holistic/beauty industry?

Aha MomentIf you’re considering starting up in the industry, success comes to those who have a passion and love what they do.  Only take up treatments that you really enjoy.  Prepare to be flexible and patient.  Hard work does pay off if you love your job.

 

I’m sure you agree with us what amazing practitioners they are – and the key ingredient running through them all? Being passionate about what they do and their love for the industry! Sound like you? Us too! Come and join our elite team of FTW Practitioners and put the passion back into your business!

Find out more about Face The World and our award-winning holistic facial here.

Benefits of Facial Acupressure

Eastern Facial Acupressure – so many benefits!

Did you know?Eastern Acupressure - Face The World

…that the ancient Chinese treatment of acupressure has been practiced and perfected for over 5000 years? In simple terms, it was discovered that by pressing certain points of the body, pain or disease were alleviated – and often in regions of the body remote from the pain or pressure point!

Facial acupressure can be performed by a massage therapist or other certified professional, or a person can perform it on his or her own face once trained in what to do.

By pressing certain meridian/reflex points in the face, not only are there benefits to the facial area but for the whole body – a great bonus:

For the face…

  • Improvement of muscular tone and facial contours, including the area between the nose and mouth (specifically a problem for smokers)
  • Stimulation of circulation and nutrient flow to the facial skin
  • Promotes an effective lymphatic flow and removal of toxins
  • Glowing and healthier-looking complexion due to improved skin oxygen levels
  • Soothing of forehead wrinkles, creases between the brows and ‘crows feet’
  • Alleviation of sinus problems and improvement of air flow – may help tinnatus
  • Reduction of puffiness around the eyes, nose bleeds and eye strain
  • Reduction of facial spasms, tics and nervous twitches

Meditating LadyFor the body…

  • Balancing energy levels and general flow of Chi
  • Eases stress and feelings of anxiety
  • Improved sleep and feeling of well-being
  • Correction of hunger and appetite issues
  • Reduction in pain associated with toothache and migraine
  • May help to prevent hair loss

There’s more!

Just imagine… you can enhance all of the above facial acupressure benefits even further with the inclusion of beautiful, relevant music therapy and aromatherapy – making it a truly memorable and unique experience for your clients. That is where Face The World adds so much extra value and helps you stand out from the crowd!

Add-on CDsWe have workshops suitable for professionals (for CPD) and beginners (as a hobby) alike – all over the UK.Our price is inclusive of a starter kit per student which contains a ‘start-up duo’ FTW cleanser and massage crème (for your first 5 treatments, unique FTW “China” CD and your CPD Diploma or Certificate of Attendance as needed. We will train on a one-to-one basis so courses are never cancelled!

 

Find your nearest regional tutor and more information by clicking HERE or contacting us at info@face-the-world.co.uk or 0845 544 1555.

Social Media for Beginners in the Beauty Industry

Social Media for Beginners in the Beauty Industry by Tia Ramey

As a business owner you have been hearing a lot of talk about social media.  You probably even have a few professionals that you follow for inspiration on how to further your own skills and techniques.  You see the importance of social networking in your industry but maybe you are shy about getting out there or you are not quite understanding the need for it in your business just yet. Whatever your reason might be for not jumping onto the world-wide social scene, it’s now time to leave it behind and embrace the opportunity to expose your skills on a much larger scale.  With all the tutorials from non-licensed professionals that receive thousands of views on YouTube all the time, why shouldn’t  you be gaining that attention?  After all you are the pro, and you have the talent.  Where do you begin to stand out in the vast amount of people in your industry who have already gained a loyal audience?

SM Post

Create Professional Business Pages

You probably already have  personal social networks and that is great.  If you have a nice and supportive group of friends than it will be easy to make a post and ask them to support your businesses pages.  You need business pages for a few different reasons that are very important.  The most obvious reason being that you need to separate your personal life from that of your business.  This needs to be two different entities because people from the outside, those you don’t know will be looking for your business and you may not want them to gain access to your photos of your family, your political views, or anything that is not relevant to your business.  The second reason is that if you have a website (which you really need if you don’t) the more social networks your company is a part of the better chances that someone can find you in a direct search.  This also helps with your branding elements, you need to create as many channels online to be seen as possible.  For your line of business a Facebook business page, Twitter and LinkedIn are highly recommended for your company to belong to for SEM (Search Engine Marketing).  Make sure that you have your logo, contact information, regular posts, and a statement that describes your business that is consistent on every one of those social networks.  Once you have this set up, begin asking your clients and directing people to like, follow, or add you.

Provide Excellent Customer Service

Once you begin building your networks and your groups you have an awesome opportunity to reach out to your clientele.  Social media is not just about showing off your skills, it is about establishing a relationship with the people that either already or potentially could do business with you.  This is a great outlet to reach people where they are.  If you have a loyal clientele this is an awesome opportunity for your Facebook group where you could post any loyal customer specials or promotions you would like to reward to them.  Having them in a private group helps them to feel special, like they have a relationship with someone they will not receive if they go anywhere else.  You could post openings in your schedule and create some urgency for your clients to come in.  If you have any new products, tips, or advice on maintenance between visits this is where you want to place that information.  You should be posting daily or a few times a week to all your social networks so you can maintain the interest of your clientele by providing excellent service to them online.  For example, if you are a facialist, create a tutorial for your clients on how to keep their skin looking good after they leave the salon.  This is the outside of the box thinking that women need from their spa and beauty professionals.  If you have the mind to serve, than you will stand out far beyond your competitors.

Market Your Networks

One of the most common mistakes most business owners make with social media is to assume that because they are on the internet that people will just find them.  You have to be assertive with recommending that your clients, friends, and family are liking, following, and sharing your information.  You can always take advantage of PPC (Pay Per-Click) or other social networking advertising opportunities to grow your fan-base.  In your industry, growing organically from referrals and taking advantage of your inner-circle can go a long way.  In this industry, women want people they can trust. Customers absolutely love first hand connections so take advantage of those that could sing your praises.  Be sure to tell your clients to like you on Facebook or follow you on Twitter.  Let them know about the different outlets where they can find you to stay connected to any promotional offers, tips, beauty secrets, or tutorials. Followers don’t stick to you because you want them to, they will follow you because of what you have to offer them.

Social media in your industry is a growing source of revenue that is expanding everyday.  With all the photos on Pinterest that move from board to board, you should be receiving the attention.  If you are confident in your skills as a professional, then you should be broadcasting to the world how excellent you are.  Social networking is about having a point-of-view, and having a trusting relationship enough with your clientele to share it.   You have the talent, the skills, the education to capture viewers and grow your business and this is the most affordable, and visual tool to help you do it.

Author Tia Ramey – Ramey Marketing

http://rameymarketing.com/blog.html